NAD, NFL, and CBS Collaborate to Increase Captioned Super Bowl Commercials
The National Association of the Deaf (NAD) and the National Football League (NFL) along with CBS Corporation, the network airing Super Bowl XLIV on February 7, 2010, have collaborated to make advertisers who purchase Super Bowl commercials aware of the importance of captioning their content. As a result of these efforts, viewers should notice an increased number of captioned commercials compared to previous Super Bowls. The NAD thanks the NFL and CBS Corporation for their efforts to promote closed captioning of the television commercials.
NAD Supports NVRC in Monitoring Super Bowl Commercials
The National Association of the Deaf (NAD) supports the efforts of the Northern Virginia Resource Center (NVRC) to monitor and count the number of Super Bowl commercials that are captioned. The deaf and hard of hearing community has engaged in an annual ritual of counting the number of captioned advertisements during the Super Bowl.
NAD Works with NFL to Bring ASL to the Super Bowl
The National Association of the Deaf (NAD) and the National Football League (NFL) are pleased to announce that deaf students from the Florida School for the Deaf and the Blind will perform the National Anthem at both the Pro Bowl and the Super Bowl this year in Miami Gardens, Florida. The NAD worked closely with the NFL to ensure that the Anthem would be signed by talented deaf persons at both bowl events.
