National Association of the Deaf

Captioning advocates everywhere, take your places again. It's counting time! Grab a comfortable seat in front of your television on Super Bowl Sunday on February 6, 2011 with a pad, pen and your favorite football food. This year we will celebrate the closed captioning of all Super Bowl XLV national commercials and promotions.

National Association of the Deaf (NAD) along with representatives with the National Football League (NFL) and FOX Broadcasting Company are proud to announce that Super Bowl XLV will be the first Super Bowl to offer 100% captioning of national commercials and promotions. Please see the NAD, NFL, and FOX press release at:
http://nad.org/news/2011/2/nad-nfl-and-fox-team-historic-super-bowl-captioning-experience

The broadcast also gives NAD and NVRC a great opportunity to learn if there are any problems with transmission of captions for the Super Bowl or the commercials and promotions. Please participate in the captioning monitoring effort this year to help the NAD and NVRC track these potential problems.

How to participate: Write the name of any commercial you see during the Super Bowl broadcast and write down any commercials that are not captioned for the whole time or have problems with the captions. If possible please DVR (record) the Super Bowl to double-check your information.

Then after the Super Bowl, the NAD and NVRC will provide a link to an online survey form to enter information you collected about captioned commercials.

We will ask for the following information, in addition to your caption tally, in the survey:

• I live in (name of city and state).
• I watched Super Bowl 2011 on television using (pick one):
  – Local broadcast (TV with antenna/rabbit ears)
  – Cable TV (include name of cable TV company)
  – Satellite TV (include name of satellite TV company)
• What TV brand and model did you use?
• Was it a digital TV or analog (tube) TV?
• Did you watch the game in High Definition (HD) or Standard Definition (SD)?