TV Guide magazine response to NAD letter

Dear National Association of the Deaf:

I wanted to write you personally to inform you of a change we will be making in TV Guide magazine.

When we rolled-out a new format for TV Guide magazine in September, one of our key goals was to make the pages of the magazine more graphically engaging and easy to read. Feedback from our readers indicated that our pages had become too cluttered. To help achieve that goal, we omitted the
closed-caption icons from the pages of the magazine, while continuing to include the full closed-captioning information on the Web at www.tvguide.com [2] and on our TV Guide Channel.

At that time, we understood that the magazine would continue to change and evolve as we received feedback from readers and interested parties. As at any publication, the editorial staff at TV Guide is constantly striving to upgrade the type and range of material included in each issue of the
magazine.

Over the past several weeks, we have been monitoring the changes that we made to the new TV Guide. Closed caption icons have clearly come to our attention through communication from organizations like yours. We want you to know that, beginning with the November 29th issue, TV Guide will restore the closed-caption symbols to the prime-time program grids, and with our December 27 issue to the daytime grids. Those readers who seek more comprehensive information will continue to find full closed-captioning information at TV Guide Online (www.tvguide.com [2]) and on the TV Guide Channel, where available.

TV Guide is committed to helping its readers get the most out of their television viewing. We appreciate your interest and advocacy and hope that you will continue to communicate your thoughts and observations.

Thank you for your support,

John Loughlin
President, TV Guide Publishing Group