NADMag Advertising Kit

We invite you to advertise your products and/or services in the NADmag, a glossy, full color, magazine published two times a year, by the National Association of the Deaf (NAD). The NADmag is a membership benefit and is also available via subscription for libraries and educational facilities. Averaging about 40 pages per edition, the NADmag, the primary publication of the National Association of the Deaf (NAD), features informative and engrossing articles. Your ad will reach an audience of over 25,000 deaf, hard of hearing, and hearing people, their families, or professionals involved in the community.

Our readers at a glance:

  • Deaf and hard of hearing consumers
  • Parents
  • Children of deaf adults (CODA)
  • Educators
  • State Associations
  • Affiliate Organizations
  • Government Agencies
  • Interpreters
  • Libraries
  • Senior citizens
  • Service providers
  • And many others

With over 7,000+ editions in circulation and the estimated readership of over 25,000, the NAD offers a spectrum of ads that will fit every marketing budget. Hit the bull’s eye by accepting the opportunity for your products and services to gain visibility via advertising in the NAD. All of our readers will benefit from learning about your products and/or services. There is a space waiting for you!

NADmag publication calendar for 2017:

  • Spring Issue, content is due March 13; goes to print in May
  • Fall Issue, content is due August 27; goes to print end of October

Advertising contracts are available for multiple inserts rates (1-2) in the NADmag.

All ads needs to be in high resolution (300 dpi) submitted as a PDF file with 1/8″ bleed on all four sides. Advertisement files needs to be sent as email attachments to [email protected].

The NAD cannot guarantee delivery of the publication by a specific date. Please keep this in mind when developing time-sensitive material.

Advertising Policy
The publisher reserves the right to refuse an advertiser’s order, for any reason. Only publication of an advertisement shall sonstitute final acceptance of order. Advertiser and advertising agency will indemnify and hold harmless the NAD, its officers, agents, employees, and contractors for all contents supplied to NAD publications, including text, representations and illustrations of advertisements printed, and for any claims arising from contents including, but not limited to, defamation, invasion of privacy, copyright infringement, or plagiarism.

Payment Policy
All amounts are in U.S. dollars only. One-time advertisers are required to pay in advance. Payment may be made by check, money order, or purchase order. A $30 charge will be assessed for returned checks. Only Visa and MasterCard credit cards are accepted. Contracted advertisers will be billed after publication or may pay in advance. Payment in full is due 30 days from the date of invoice sent after publication. Payments received after that date are subjected to a service charge of 1.5% interest, compounded monthly. Existing accounts must be current (paid-up) before a new order or next ad insertion is accepted.

Non-profit organizations, 501(c)(3) organizations and schools, receive 10% off published advertisement rates (except for employment ads). Please send photocopy proof of non-profit status along with the name and signature of the organization’s chief administrator.

Cancellation Policy
Advertisers have a grace period of one week after the deadline date to cancel the advertisement. No advertisement cancellations accepted or refunds given after the one week grace period.

All space reservations are on a “first come, first served” basis. The NAD may reject any ads that do not meet the size, format, or quality specifications. NADmag ads may be adjusted or designed (provide text) by NAD publications staff for a 15% fee in addition to the cost of the ad space chosen.

Premium Advertising Space

Type of Advertisement Height” x Width” (with 1/8″ Bleed) Cost per Ad Space
Centerspread 10.825″h x 16.75″w $2,500 ($2,300 ea. if used twice)
Back Cover 10.75″h x 8.5″w $2,250 ($2,150 ea. if used twice)
Inside Front Cover 10.75″h x 8.5″w $2,000 ($1,850 ea. if used twice)
Inside Back Cover 10.75″h x 8.5″w $1,850 ($1,600 ea. if used twice)

Regular Advertising Space

Type of Advertisement Height” x Width” (with 1/8″ Bleed) Cost per Ad Space
Full Page 10.75″h x 8.5″w $1,400 ($1,200 ea. if used twice)
Half Page (horizontal) 5″h x 7.875″w $700 ($550 ea. if used twice)
Half Page (vertical) 10″h x 3.875″w $700 ($550 ea. if used twice)
Quarter (standard) 5″h x 3.875″w $450 ($300 ea. if used twice)
1/8 (standard) 2.5″h x 3.875″w $250 ($100 ea. if used twice)

Employment Advertising Space

Type of Advertisement Height” x Width” (with 1/8″ Bleed) Cost per Ad Space
Full Page 10.75″h x 8.5″w $850
Half Page (horizontal) 5″h x 7.875″w $450
Half Page (vertical) 10″h x 3.875″w $450
Quarter (standard) 5″h x 3.875″w $300
1/8 (standard) 2.5″h x 3.875″w $150